Apifon is a technology company that develops business messaging services. The brand had reached at a point where it needed to build brand awareness, educate potential clients about their services, communicate a specific multichannel service called Campaign Failover, generate leads and of course strengthen it branding in terms of values and visual representation. All at once.
To respond to all things needed with one campaign we needed no less than a Superhero. So we created one. Our Superhero was ready to fight for all messaging campaigns until their message has gone through to the intended recipients. Furthermore, it became a creative vehicle that generated a preroll, a bumper ad and static campaign materials online and offline.
The brand was overjoyed to see that the Superhero campaign boosted its awareness, made people understand their services in a simple and effective way, built a visual identity of a contemporary brand online and offline and, most importantly, brought hot leads to the table.